Instagram and Facebook image sizes, crops, color space, and compression behavior

Social Media Image Guides

Prepare images for each network's sizes, crops, and compression.

Instagram
JPEG
  • • Auto compression with JPEG re-encoding
  • • Multiple aspect ratios supported (1:1, 4:5, 1.91:1)
Facebook
JPEG
  • • Auto compression with quality-aware encoding
  • • High-res display support for Retina screens