LinkedIn Post Dimensions
Recommended size: 1200 × 627 pixels
LinkedIn recommends 1200×627 pixels for feed post images, using a 1.91:1 aspect ratio. This matches the Open Graph standard, so the same image works for both LinkedIn shares and link previews. LinkedIn's professional audience means image quality matters more here than on casual platforms — blurry or poorly cropped images undermine credibility. Company page posts and personal posts use the same image dimensions.
Specifications
| Width | 1200px |
| Height | 627px |
| Aspect Ratio | 1.91:1 |
| Platform | |
| Category | social |
Feed Display Across Devices
LinkedIn renders images differently on desktop and mobile:
- Desktop: Images display at approximately 552px wide in the feed
- Mobile: Full screen width, approximately 390-430px
- Article headers: 1200×627, displayed full-width at the top of LinkedIn articles
LinkedIn applies JPEG compression to all uploaded images but is generally less aggressive than Instagram or Facebook. The platform supports JPEG, PNG, and GIF formats with a maximum file size of 10 MB.
For document carousel posts (PDF uploads), each slide should be designed at 1080×1350 (4:5 portrait) for maximum feed real estate on mobile.
Post Types and Their Image Requirements
Different LinkedIn post formats have different optimal image sizes:
- Single image post: 1200×627 (1.91:1) — standard recommendation
- Square image post: 1080×1080 (1:1) — increasingly popular, more feed space on mobile
- Document/carousel: 1080×1350 per slide (4:5) — highest engagement format
- Link share preview: 1200×627 (pulled from og:image)
- Company page cover: 1128×191
- Profile background: 1584×396
Document carousels have become LinkedIn's highest-engagement format. Each page of a PDF is displayed as a swipeable slide. Design each slide at 1080×1350 with large text (minimum 24px equivalent) since users view on mobile.
Optimizing for Professional Audiences
LinkedIn's audience expects polished visuals. Key considerations:
- Use clean, high-contrast designs — LinkedIn's feed has a white background, so images with white edges can look borderless
- Add a subtle 1px border or use off-white backgrounds to define image boundaries
- Infographics and data visualizations perform exceptionally well on LinkedIn
- Include your brand logo subtly — LinkedIn posts get reshared more than on other platforms
- Text overlay images should use large, readable fonts — many LinkedIn users browse in professional settings where they can't zoom in
Quick Tips
- → Use 1080×1350 PDF carousels for highest engagement
- → Add a subtle border around images to separate them from LinkedIn's white feed
- → Design with large text — LinkedIn users browse at small sizes on mobile
- → Use the same 1200×627 image for both posts and og:image meta tags
Frequently Asked Questions
What is the best image size for LinkedIn posts?
1200×627 pixels (1.91:1) for standard image posts. For document carousels (the highest-engagement format), use 1080×1350 per slide. Square images at 1080×1080 also work well and take up more mobile feed space than landscape. Maximum file size is 10 MB.
What image size works for LinkedIn article headers?
Use 1200×627 pixels for LinkedIn article cover images. This matches the standard post image size and Open Graph dimensions. The image appears full-width at the top of the article and also serves as the preview image when the article is shared in feeds.
Do LinkedIn images need to be a specific format?
LinkedIn supports JPEG, PNG, and GIF. Use JPEG for photographs at quality 85-95. Use PNG for graphics with text, charts, or screenshots — PNG preserves sharper edges through LinkedIn's compression. GIFs are supported but autoplay is limited. Maximum file size is 10 MB for all formats.